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Interconf 2012

Beef production

Processes trigger processes

The fifth Interconf edition, already considered as the best ranchers conference will innovate on the subject presented to its participants.

Interconf 2012 theme will be processes that trigger processes. That is, all processes undertaken by livestock producers “within the gate” to produce cattle of the highest efficiency and quality, processes related to grazing, breeding, management, nutrition, breeding, and many others, when complete in the form of animals ready for slaughter, generate several other processes, these performed by the meatpacking industry, responsible for “dismantling” the animal and transforming it into the meat product, and the retailer responsible for distributing the meat to consumers.

The animal never reaches the end consumer without passing by the industry, and the industry in turn has no reason to be without the animal. The relationship between producers and slaughterhouses is somewhat hampered by this existing fragility and interdependence.

Procesees of the livestock producers and meatpackers, as well as the relation producer/meatpackers will be the main focus of Interconf 2012, that will present the following panel of discussions:

Panel 1: General aspects of the beef production and industry in the world

• Major cattle producers in the world, today and tomorrow. Production costs and yield potential. Where are the competitors? Productive regions of Brazil and its features. How to act to increase its competitiveness?

• Main industries in the world, where and how they operate. What are there product lines? Who has control of them? What is there future? Main Brazilian companies. Who controls them? What are there markets?

Panel 2: The beef consumer market in Brazil

• Beef characteristics desired by the world market

• Beef characteristics desired by the Brazilian market

• Beef quality Programs

Panel 3: Relations between producers and meatpackers

• Carcass classification and producers/meatpackers relation in this context

• What the industry needs from the producer

• What the producer needs from the industry

Final Roundtable: discussion between producers, industry and retailers

In this Interconf edition, the Field Day will take the participants to one of the JBS feedlots, located in Nazario (GO) to understand the processes used by the largest animal protein processing company in the world.

Interconf 2012 will bring together approximately 1,500 professionals, allowing exchange of ideas between the main representatives of the sector and the farmers vanguard of Brazil.

Realization & Promotion

Assocon – Official organizing of Interconf, the National Association of Feedlot aims to increasingly value the activity of feedlot cattle in Brazil, seeking to improve both the cost to producers and the quality of relationships with consumers and other markets. Founded six years ago, Assocon has become the main reference when it comes to discussing feedlots. To this end, put toghether farmers and partners across the country in order to facilitate business, seeking new techniques and work for greater representation in the public and private agencies. The Assocon maintains a schedule of courses and events to enable more associates and feedlot farmers in Brazil. Learn more at www.assocon.com.br

Canal Rural – Part of the main agribusiness communication platform of Brazil, and is the most watched specialized TV by decision makers in the industry, according to an Ipsos Marplan survey (2010). Launched in November 1996, the station has national coverage and is recognized as the vehicle that best represents the segment (Vox Populi survey). Canal Rural, owned by RBS Group, brings information and entertainment to millions of farmers around the country, and “producers of millions” to ensure the sector a stake in Brazilian GDP of approximately 25%. His program offers 18 hours of daily journalism, entertainment and rural shopping, and may be assisted by the NET channel 135, SKY 105, Claro TV 112 (formerly Via Embratel), the NEO TV, the parabolic (band C) or in real time over the Internet, at ruralbr.com.br/canalrural.

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Tradução Simultânea Inglês/Português/EspanholThe lectures will be simultaneously translated
Portuguese / English / Portuguese
07:00 – 08:00

Registration and withdrawal of badges

08:00 – 09:00

Opening Ceremony

09:00 – 10:00

Keynote with Mailson da Nobrega – former Minister of Finances

Coffee Break

Painel 1: General aspects of the beef production and industry in the world

10:30 – 11:15

Lecture: “Global Meat Markets in the Future: Where is the Beef?”

Speaker: Dr. Nancy Morgan – FAO Senior economist

11:15 – 12:00

Lecture: “Current status and future of the beef industry in the world”

Speaker: Claus Deblitz – Johann Heinrich von Thünen Institute Farm Economics Researcher

12:00 – 12:30

Lecture offered by Sponsor – To be defined

Lunch

14:15 – 14:45

Lecture offered by Sponsor – To be defined

Painel 2: The beef consumer market in Brazil

14:45 – 15:25

Lecture “Beef characteristics desired by the Brazilian retailing and beef quality programs”

Speaker: Fabiana Farah –Pão de Açucar Group

15:25 – 16:05

Lecture “The characteristics of the beef that the world market wants”

Speaker: To be confirmed

Coffee Break

16:45 – 17:25

Lecture “Beef characteristics desired by Brazilian consumers”

Speaker Márcia Barcellos – UFRGS Professor and researcher

17:25 – 18:15

Painel 2 Roundtable

Moderator: Sérgio de Zen – CEPEA/Esalq

Painel 3: Relations between producers/meatpackers

08:00 – 08:40

Lecture: Carcass classification and producers/meatpackers relation in this context

Speaker: Eduardo Pedroso – Associate consultant in Comprovar: Business Consulting Agribusiness Ltda.

08:40 – 09:20

Lecture: What the industry needs from the producer

Speaker: Jeremy O’Callaham – JBS Director of Investor Relations

9:20 – 10:00

Lecture: What the producer needs from the industry

Speaker: Eduardo Corrêa Riedel – Famasul president (Agriculture and Livestock Federation of Mato Grosso do Sul) and president of the Advisory Board of Sebrae/MS

Coffee Break

10:30 – 11:40

Painel 3 Roundtable

Moderator: Wilson Brochman – Maragogipe Farm

11:40 – 12:20

Lecture offered by Sponsor – To be defined

Lunch

14:00 – 14:40

Lecture: Strategic Positioning of beef: the vision of Uruguay

Speaker: Dr. Pablo Caputi – Director of Information and Economic Analysis of the National Meat Institute (INAC – Uruguay)

14:40 – 15:20

Lecture offered by Sponsor – To be defined

15:20 – 16:00

Success case: JBS feedlot in Nazário (GO)

Speaker: Fernando Saltão – JBS

Coffee Break

Final Roundtable – a meeting between producers, industry and retail

Moderator: Mauro Zafalon – Folha de São Paulo columnist

16:30 – 16:50

Antônio Camardelli – President of ABIEC (Association of Brazilian Beef Exporters)

16:50 – 17:20

Eduardo Biagi – Brazilian Zebu Breeders Association president

17:20 – 17:40

Sussumo Honda – Brazilian Association of Supermarkets president

Friday 09/13

Field Day

JBS FeedlotOnly 68 km from Goiânia

Program

07:00 – 08:00

Goiânia to JBS in Nazário Transfer

08:30 – 09:00

Welcome coffee break

09:00 – 12:30

Lectures on the feedlot and JBS and Visitation of the physical structure

Lunch

13:30 – 15:00

Return to Goiânia

ANTONIO JORGE CAMARDELLI

Current president of ABIEC – Brazilian Association of Meat Export Industries. Gaucho, veterinarian graduated from PUC-RGS, former Director of the Department of Animal Products Inspection – DIPOA/BSB.

CLAUS DEBLITZ

Claus is an agricultural economist and works with the Institute of Farm Economics, Johann Heinrich von Thünen-Institut (vTI) in Braunschweig, Germany. He coordinates the global research network‚ agri benchmark Beef and Sheep‘ and contributes more than 20 years experience in international production system analysis, benchmarking and policy analysis. He could deepen his experience during long-term research stays in South America, USA, New Zealand and Australia.

EDUARDO BIAGI

Agronomist, industrialist in the sugar and alcohol production area, a farmer in the area ​​ of sugarcane and coffee production, beef and breeding cattle, sheep and poultry production, in the states of Sao Paulo and Mato Grosso.
Current President of the Brazilian Zebu Breeders Association, office from 2010 to 2013. Chairman of the Board of Fundagre – Educational Foundation for the Development of Agricultural Sciences, the organization that maintains Fazu – Associated Colleges of Uberaba, office from 2010 to 2013. Member of the Superior Council of Agribusiness of FIESP. Chairman of the Board of Nellore Breeders Association of Brazil. Member of the Working Group of the Nelore Genetic Improvement Program of USP. Advisory Board Member of Lagoa da Serra.

EDUARDO CORRÊA RIEDEL

Graduated in Biological Sciences – BS in Genetics – Federal University of Rio de Janeiro (UFRJ) and a master’s degree in Animal Science – Animal Breeding area – the Universidade Estadual Paulista (UNESP). Also has expertise in Business Administration (MBA) from the Graduate School of Economics (EPGE) from Fundacao Getulio Vargas. In 1999 he joined the leadership of the rural sector as director of the Union Rural of Maracaju (MS), assuming the presidency of the union in 2002. In 2006 he was elected vice-president of the Federation of Agriculture and Livestock of MS (Famasul), assuming the position of president of the organization in January 2010, a position which remains today. As president, he is responsible for the performance of the entity in 75 representative bodies, state and national wide. In addition, since 1994 plays the role of CEO of Sapé Agropastoril Ltda, company engaged in the production of beef and grains in Maracaju. Implemented innovative management model, focusing on people management, assessment of organizational performance and profit. In 2009, the company started to adopt the Excellence Model Management, based on the criteria of the National Quality Foundation (FNQ). He was president of the Movement MS Competitive in the last administration, handing over the position earlier this year for the current board. In February 2011, was appointed Chairman of the Board of Sebrae/MS. In December 2011 was appointed Executive Vice President of Agriculture and Livestock Confederation of Brazil – CNA.

EDUARDO KRISZTÁN PEDROSO

Zootechnician, Current Director of Relations with the Cattle Producer at JBS, Partner consultant at Comprovar: Agribusiness Consulting firm. Specialized in administrative management, commercial management, sales management, sales channels and pricing. Focus on the financial performance of the operation. Strengths: Ease of interpersonal communication, leadership and teamwork, skills in public speaking. Focus on quality of carcass, meat quality, purchase of cattle and beef marketing. He was Corporative Commercial Manager and Corporative Supply Manager of Independencia SA and Executive Manager of Nelore Breeders Association of Brazil. Coordinator of the Nelore Natural Quality Program. Working Group Member of the Nelore Genetic Improvement Program. Member of the Technical Council of Progenel/Sersia Brazil-Yakult.

FERNANDO CÉSAR NUNES SALTÃO

Zootechnician graduated from FAZUU(beraba MG), he is currently responsible for managing the feedlots of JBS/Brazil, with five plants in the States of São Paulo, Goiás and Mato Grosso with total capacity of 250,000 animals per year. He has 20 years of experience working with cattle production, specially with high value calves breeding. He also worked in the identification of profitable investments in rural areas, in Brazil and South America. He participated in the structuring of a certain rural enterprise, in its IPO.

JEREMY O’CALLAHAM

With more than 30 years experience in the meat industry primarily in the Brazilian beef export sector, Jerry has vast knowledge of the dynamics of the sector globally. From the early eighties when Brazilian exports were restricted to a few marginal markets, he has worked tirelessly with the industry and authorities to globalize trade, participating in bilateral negotiations to remove trade and tariff barriers and to overcome sanitary obstacles.
Besides Brazil, Jerry has lived in India, the US, the UK as well as Paraguay and speaks three languages fluently. He joined JBS in early 1996 to initiate the internationalization process and was appointed Director of Investor Relations in 2008 – soon after the Company went public – to enhance the relationship between the sector and the financial community. Born and educated in Ireland, Jerry immigrated to Brazil in 1979 having finished his Engineering studies at University College Cork. Married with 4 children, he owns and runs a cattle ranch in Central Brazil where he spends most of his weekends.

MAILSON FERREIRA DA NÓBREGA

Economist, former Minister of Finances (1988/1990), after a long career at Banco do Brazil and in the public sector, which include the following positions: Technical Consultant and Chief of the Project Analysis Division of Banco do Brasil; Chief Coordination of Economic Affairs of the Ministry of Industry and Trade, General Secretary of the Ministry of Finance. He was Executive Director of the European Brazilian Bank, EUROBRAZ, in London. As Minister, presided over various organs, including the National Monetary Council and CONFAZ. As Miniter of Finances, was a member of the Board of Governors of the World Bank, International Monetary Fund and the Interamerican Development Bank, head of the Brazilian delegation in the negotiation of the bilateral agreement Brazil/Japan, under the Paris Club, member of the UN Working Group on the Code of Conduct for Transnational Corporations. Research Trips on financing mechanisms for agriculture in the United States, Canada, Australia, France and Japan. He is a member of the administrative board of several companies in Brazil and abroad. He has four books published, the latter of which his autobiography, and several articles in specialized magazines and media outlets. It is a columnist for Veja magazine. Partiner of Tendências Consultoria Integrada, a consulting firm on economics and policy, with headquarters in Sao Paulo.

MÁRCIA DUTRA DE BARCELLOS

Researcher and Adjunct Professor at Federal University of Rio Grande do Sul (UFRGS), working at the School of Administration and the Graduate Program in Business Administration. Postdoctoral held at the University of Aarhus, Denmark with the MAPP – Centre for Research on Costumer Relations in the Food Sector (2008). She is a collaborator for international projects funded by the European Union and coordinator of projects funded by CNPq and FAPERGS. Master’s and PhD in Agribusiness from UFRGS and made part of his doctoral studies abroad (Marketing Group and Consumer Behaviour at the University of Wageningen, The Netherlands and Department of Meat Science, University of New England, Australia). Former Program Coordinator and Director of Certified Angus Beef Program, and Executive of the Programa Carne Pampa. She is also a consultant in the areas of agribusiness innovation, marketing research and product development. Published several articles in national and international journals of high impact, such as Journal of Marketing Management, Appetite, Meat Science, British Food Journal, Livestock Science, Innovative Food Science and Emerging Technologies, Food Control, Brazilian Administration Review, among others.

NANCY MORGAN

Ms Morgan is currently FAO’s economic liaison with the World Bank where she works as a Senior Economist undertaking agricultural investment work, coordinating inter-agency linkages on topics such as livestock development, Post Harvest Losses, and facilitating linkages between FAO and the World Bank. She, most recently spent two years working as FAO’s livestock policy officer for Asia, based in Bangkok. Prior to moving to Bangkok, Ms Morgan worked for 7 years in the Headquarters of the UN’s Food and Agriculture Organization in Rome where she worked as a economist and was contributed to FAO’s analysis on agricultural markets and trade, with a specific focus on livestock-related issues.
Prior to working with FAO, between 1989 and 1999, she was employed by the US Department of Agriculture in Washington D.C where at both the Economic Research Service and the Foreign Agricultural Service she served as a commodity economist in various positions, the last of which was as an International Poultry Analyst. Ms Morgan is an agricultural economist and also worked, from 1983 to 1988, with the Peace Corps in Africa, 2 years as an agricultural cooperative volunteer in Togo and 3 years as Associate Peace Corps Director in Cameroon.

PABLO CAPUTI

PhD in Economics and a Masters in Agricultural Economics from the Universidade Federal do Rio Grande do Sul (Brazil) and Agricultural Engineering, Faculdade de Agronomia – UDELAR (Uruguay).
Professor of Agribusiness at Universidad de la Republica and Universidad ORT.
He is Director of Information and Economic Analysis of the National Meat Institute (INAC-Uruguay), an organization headed by a Joint Board composed of representatives from the public and private sector.
He organized in 2010, the Second Meeting of Economists of the Beef (IMS-IMS), in Montevideo. He has delivered over 100 lectures at conferences in Uruguay and in the world, having lectured at the 2010 World Meat Congress (IMS-IMS), in Buenos Aires, Argentina.
He is specialized in studies of the Uruguayan beef industry, making many contributions on the economics of livestock production systems. Conducted studies on the grain chain, from the supply chain perspective.
Advised the IDB and national and international companies in their areas of expertise. He is also specialized in strategic planning in the agricultural sectors and provided advice to the FAO citrus, dairy and fruit sectors in Uruguay.

1Registration

R$ 580,00 - Lectures R$ 765,00 - Lectures + Field Day R$ 250,00 - Field Day*

*Registrations for the Field Day only limited to 300 participants


Groups promotional prices: Please, ask here for information

2Identification

3Personal data

4Payment details

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6Payment

The fee must be paid in cash at the Interconf secretary, on the first day of the event or in advance via identified bank deposit as following:

Please Pay To:
Banco do Estado do Rio Grande do Sul S.A. - New York Branch, New York, N.Y., USA
SWIFT CODE : BRGSUS33
Through ABA: 026011073

For Credit of:
Banco do Estado do Rio Grande do Sul S.A. - Head Office - Porto Alegre - Brazil
SWIFT CODE : BRGSBRRS
Accont number: 2272011

Rebember to send the deposit slip to contato@interconf.org.br

Event transportation

Lectures:
7h00 to 7h30: Praça do Sol to event.
After end of lectures: Event to Praça do Sol

Field Day:
7h00: Departure from Praça do Sol
15h00: Estimate return to Praça do Sol

Lectures

Oliveira's Place

Rua T-036 Nº 3.588 – Setor Bueno | 74223-050 Goiânia, GO

How to get to Oliveira’s Place

(62)3255-7765

(62)3255-7979

www.oliveirasplace.com.br

Field Day

JBS CONFINAMENTO LTDA

Rod. GO-326 – KM 04 | Z. Rural, Faz. Floresta

CEP 76.180-000 Nazário – GO

How to get to JBS Feedlot

Contact

Please, use the form bellow for more information about Interconf.

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General information

Email: contato@interconf.org.br

Organization

Wonderland – Fernanda Flauzino
Phone: (11) 8513-3615
Email: fernanda.flauzino@wland.com.br

Commercial information

Canal Rural – Bruno Vasques
Email: bruno.damata@canalrural.com.br

Master

Gold

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Confirmation

Thank you for your registration.

Please remember to send the deposit slip to contato@interconf.com.br.