HERE COMES INTERCONF 2011

The economic and social changes observed in recent years along with new business models have been designing different forms of organizational structure and the routine at work. In times where agribusiness has substantially grown, attracted world attention and Brazil established itself as one of the favorite new business partners, entrepreneurs are faced with a challenge : to develop a more efficient, dynamic and sustainable management model.

It is to point to ways on the issue that the International Conference of Confinement, the Interconf 2011 in its fourth edition, brings discussions about the idea of corporate sustainability to better understand the market and management. Given the importance of the topic and the need to deal with the changes in everyday business, this year Interconf also proposes debates with professionals from other sectors of agribusiness and livestock, such as large commercial companies, whose expertise will foster exchange of experience between participants from Brazil and other countries.

The macroeconomic overview panel will approach issues such as exchange rate, inflation, interest rate and economic growth and the effects of these variables in the beef chain, as well as investments to be made and the results expected.

The lecture on production systems will discuss the most critical points of the production chain – administrative efficiency to help the farmer avoid big losses without large investments. Another point to be raised during the forum will be enterprise management – market insights, with case studies in the commercial and financial sectors, human resources, and information technology. US management cases will also be presented.

All panels in Interconf 2011 will offer discussions with confinement producers, university professors, research institutions, representatives of public and private institutions, representatives of industries and the agricultural sector professionals from large commercial companies, politicians and personalities from other countries that could contribute greatly to the development of confinement markets in Brazil.

The partnership among the Rural Channel, Assocon and the Community are the attractions for 2011

Besides the relevance of the issue to the sector, InterConf 2011 will also be marked by innovations that will ensure the success of the event: the partnership between Assocon, the Interconf official organizer and the Rural Channel, which will be responsible for conducting and producing the event. This partnership must further ensure quality and dynamism to the conference, reinforcing the commitment to quality and ensuring new business opportunities for the participants.

Another attraction is the debut of a new Internet interaction. The Interconf Community (http://interconf.ning.com/) was established to allow breeders and all who have ties to the industry and feedlot cattle to exchange ideas, discuss important issues, create a common agenda, work in tune and improve networking. The Interconf Community will also allow experts from different areas to be updated with news from the confinement of livestock.

Besides forums, bulletin boards and interactive areas, community members can use the site for spreading texts, events and information. Members can post photos and videos related to their professional activity, and keep up with the agenda of the feedlot industry and be aware of everything that happens in Interconf 2011. Take advantage of your registration. It is simple, quick and free. To register and participate, visit interconf.ning.com

Previous Conferences

Since its first implementation in 2008, Interconf has paved the way for discussion on the issues that pervade the sector of confinement. It has always trusted in the growth and development of the activity in Brazil. That year, more than a thousand workers, including farmers, businessmen, representatives of companies and teaching and research organizations related to the sector of beef cattle in Brazil, the United States, Australia, South Africa and Argentina, filled the auditorium at the Oliveira’s Place in Goiânia (GO).

New directions for livestock production in Brazil, with emphasis on sustainability and productivity increase in the activity, were the focus of discussions in Interconf 2009, which brought together professionals from Brazil, Argentina, USA, Australia, South Africa and England. Both the world sugar and ethanol market analyst from Rabobank, Andy Duff, and the then executive secretary of the Red Meat Industry Forum in England, Dr. Robert Bansback had outstanding participation. Also, the roundtable on the status of the slaughter industry, which at the time was already going through the financial crisis that still reflects in the administrative sector today, was mediated by the journalist Paulo Henrique Amorim and had the participation of managers of large slaughter houses as Mata Boi, Minerva, Bertin, and JBS.

In 2010, InterConf discussed ideas in the technical, commercial, regulatory and policy of the livestock sector, with emphasis on containment, and a Field Day Farm in Vera Cruz, Goianésia (GO). Authorities as the then Governor of Goias, Alcides Rodrigues Filho, and the President of the Agriculture Federation of the State of Goiás (FAEG), Jose Mario Schreiner, besides a large number of specialists from the United States, Australia, South Africa, Argentina, Community Union, China, India and Brazil participated in the plenary sessions, which covered all sectors related to beef production, from cattle breeding to the final product display at retail.

Interconf 2010 also featured an innovation. Assocon, the entity representing the Brazilian feedlots, confirmed its concern and commitment to the environment while delivering 120 native trees to be planted on the same farm where the Field Day Event was carried out in order to reduce the carbon emissions generated to the atmosphere during the Interconf event.